Below is a sampling of my work: 

BlueZan Consulting with Partner Production Agency.  Role: Producer / Biz Dev

My partner agency is the #1 Facebook LIVE content creator. We provide premium brand image, multiple camera shoots, streaming across multiple pages simultaneously to massively increase exposure for brands. Say goodbye to off-brand social content. We bring product product launches, red carpet movie premieres, media junkets, sporting and other high-end events to another level of social engagement. RIHANNA is a sample of 14-camera FBL stream we did to launch her new Fenty X Puma line during Paris Fashion Week recently.

Results

25 million views, an increase of almost 200% over previous week.


Client: Loliware / Role: Rebranding Strategist / Copywriter

This is the world's first 100% biodegradable and edible disposable cup, was preparing to pitch their business on SHARK TANK so they needed a rebranded website. 

Results

They landed a huge deal with Mark Cuban and Barbara Corcoran. Website and brand were strategically positioned.


Client: Syntactx / Role: Rebranding / Verbal Identity / Copywriter

Ranked #241 on the 2015 Inc. 500 list of fastest-growing private companies, the company needed a complete rebrand. 

Results

The site has received 9 Special Kudos from the CSS Design Awards. It also won W3 Awards Silver for Websites in General Website Categories - Corporate Communications and W3 Awards Silver for Websites in General Website Categories - Professional Services. They stand out from their competition.


Client: Wedderspoon / Role: Brand Message Strategist / Copywriter

For this premium Manuka honey brand, I was charged with breaking down its complex K-Factor grading system and created a sales sheet for their teams, and helping the brand get clear with its message.

Results

Brand message clarity and consistency; talking points for sales teams; complex information distilled into comprehensive and compelling copy.


ClientCinelan / Role: Marketing & Communications Consultant / Strategist / Copywriter

Paul G. Allen’s Vulcan Productions and Morgan Spurlock’s Cinelan partnered to produce and distribute this groundbreaking series. Award-winning directors and leading economic experts teamed up to tackle 20 essential questions about the U.S. economy through comedy, animation, music/dance, documentary, and scripted five- to eight-minute films. 

WE THE ECONOMY was made available, for free, across more than 60 digital platforms including Amazon, AOL, CBS News, CNBC, Comcast’s Xfinity TV, Condé Nast Entertainment, Facebook, Funny or Die, Hulu, iTunes, LinkedIn, MobiTV, Netflix, Pivot TV, reddit, Time Warner Cable, Twitter, Verizon FiOS, Yahoo and YouTube.  It also features a robust website with additional content and tool kits, an educational program, and interactive iPhone and Android apps, to enhance the viewer experience and reach broader audiences. 

Results

Generated 1-billion+ media impressions in 300 outlets and 12 million+ film views within 60 days.


Client: Take 2 Productions / Role: Brand Marketing Strategist / Copywriter / Biz Dev

Look Up!," an award-winning environmental social action documentary about climate engineering by director George Barnes and narrated by William Baldwin, is the first issue-based documentary to incorporate a mobile app enabling education and instantaneous viewer activism.

SkyderALERT, the award-winning app invented by Barnes, sends photo evidence and a pre-populated petition to appropriate legislators via Twitter, based on the users geolocation, and populates the photo on the interactive social site.  SkyderALERT is the only app to petition lawmakers on an issue and provide users a means of documenting visual evident and contacting appropriate legislators without having to know who they are, with a single click on Smartphone.  The app can be customized for any call-to-action initiative.  “Possibly the most important app ever invented.” – Top Apps Today

Results

Secured theatrical distribution deal for the film; app went to Top 5 Apps on iTunes and Top 10 on Twitter; over 300K petitions sent; won 12 awards.


Client: Da Bandua (Luanda, Angola) / Role: Producer/Rebranding Strategist/International Project Management

We brought a video crew and photographer to Luanda for two weeks to produce an electronic press kit and photo shoot for image rebranding of Angolan jazz/soul singer Sandra Cordiero using locations in and around Luanda, including at the National Slave Museum in Morro da Cruz.

RESULTS

Complete rebranded content including verbal and visual identity.

Client: Da Bandua (Luanda, Angola) / Role: Producer/Rebranding Strategist/International Project Management

We brought a video crew and photographer to Luanda for two weeks to produce an electronic press kit and photo shoot for image rebranding of Angolan pop star Celma Ribas, capturing the artist amidst the extraordinary local landscape; from the surreal ‘ship graveyard’ and the gorgeous beaches to the war-torn old architecture and the new luxury hotel.  

Results

Complete rebranded content including verbal and visual identity.

Client: Da Bandua (Luanda, Angola) / Role: Producer/Rebranding Strategist/International Project Management

We brought a video crew and photographer to Luanda for two weeks to produce branding materials including an electronic press kit and photo shoot for Angolan singer/songwriter Coréon Dú.  

Results

Complete rebranded content including verbal and visual identity. Secured collaboration with platinum producer Rsonist of Heatmakerz, platinum producer DJ Spooky, and producer Lenni Sez and oversaw creation of new tracks for the artist.


Client: Da Bandua (Luanda, Angola) / Role: Producer/Brand, Marketing, Communications Strategist and Execution/Copywriter/International Project Management

We conceived of and produced a multiple country experiential activation.  

The charge:  Introduce Western audiences to Kuduro.

Kuduro is Angola's most popular youth culture movement that has been around for more than 15 years.  The music is characterized by its 140 bpm frenetically driving electronic beats that are accompanied by gravity, flexibility and speed defying dance moves that incorporate the story of Angola's recent civil war that ended just a decade ago. Kuduro is more than just music and dance, it's a lifestyle that incorporates fashion and a 24/7 attitude.

Results

Conceived of, produced, and branded all facets of Os Kuduristas, the experiential live and on-line platform we created to introduce western audiences to kuduro music, dance, lifestyle, and education. Produced all events and marketing materials and strategy that included street dances battles, 5-day pop up multi-media "Quintal" installations, full-blown fashion shows, and a peer-to-peer educational cultural exchange program between high school students in Brooklyn, Queens, and Luanda.  Events were held in Paris, Amsterdam, Stockholm, Luanda, New York, and Washington, DC.

Garnered 1 billion traditional and social media impressions; sold-out events; secured dozens of international and US media partners; produced 20 short videos;

Os Kuduristas_VS Street Dance Battles

Role:  Producer/Marketing, Branding, Communications Strategist and Execution/Copywriter/International Project Management

To launch the campaign, we brought the Os Kuduristas dancers to Stockholm, Amsterdam, and Paris to battle local crews, and host workshops at dance schools.  This set the stage and built buzz and excitement for the pop-up Quintal installations in Paris and Amsterdam.

We then brought them  to New York and Washington DC where they battled some of the best crews in the world.  Our up-close-and-personal video content captured the journey .

Os Kuduristas_Quintal Pop Up Installation

Role:  Producer / Marketing, Branding, Communications Strategist and Execution / Copywriter / International Project Management

In Angola, a quintal (backyard) is to kuduro what the block party is to hip hop.  It's where all things happen. To give audiences a taste of the sights and sounds of Angola, we created a 5-day pop-up experiential journey that featured music, dance, art, fashion, design, and Angolan-inspired cuisine (including the requisite post-Saturday partying, caldo, funge, and fresh ginger juice).  The quintal was designed by internationally-renowned installation artist  Sebastien Leon Agneessens.

Traveling with the Os Kuduristas crew gave new meaning ‘talent wrangling’ as we caravanned 60 people across Europe, by train!

Os Kuduristas_Education

Role: Producer / Branding, Marketing, Communications Strategist and Execution / Copywriter / International project management

We created a cross-cultural music exchange program between high school students in Brooklyn and Queens and in Kilamba (Angola) where they learned about kuduro/hip hop and each other's countries and culture. Students in New York then recorded their own tracks.  

Following a 6-week exchange program, the Os Kuduristas dancers came to New York to participate in the beat making and dance workshops. 

Throughout the program students in both countries shared their experiences via social media.

RESULTS

Converse’s Rubber Tracks Studio donated studio space to record and engineer the tracks that was then followed by a presentation of their music and dance to school-wide assembly's; film students from Frank Sinatra School for the Arts created their own short- form documentary, “Kuduro NYC” which won the 2013 Dance on Camera/Capture Motion Student Competition Film Festival at Lincoln Center and screened at the 2013 Tribeca International Film Festival.


Client: New York City Health and Hospitals Corp. / Role: Producer / Branding / Marketing / Communications

We were hired us to create and execute the inaugural, and second year, week-long, 5-borough series of concerts to raise awareness of and funds for NYC's public hospitals. This included the creation and execution of a full branding, marketing and communications strategy and all collateral materials, that worked in tandem with 11 public hospital, all Borough President offices, the Mayor's office, nyc.co, and other city agencies. The STAT! FOR NEW YORK CITY'S PUBLIC HOSPITALS launch featured a Mayoral press conference, a VIP Gala VIP attended by the Mayor, and the centerpiece soul/ gospel concert in Harlem with the Temptations headlining.

For year two, we launched the hospitals anti-gun violence campaign Guns Down Life Up, by producing a public service announcement featuring old school hip hop legends that was introduced by Bronx Borough President Ruben Diaz.  

STAT! 2011 included all-star Tribute to the ‘Godfather of Funk’ George Clinton at the Apollo Theater with musical director Ray Chew (Dancing with the Stars) featuring Bootsy Collins, Bernie Worrell, Sheila E., Paul Schaffer, Questlove, Nona Hendryx and more; a Bronx Old School Hip Hop Fest with Doug E. Fresh, Marley Marl, DJ Kool Herc, Kangol Kid, Roxanne Shante, and more; gospel in Brooklyn with Hezekiah Walker, Richard Smallwood; family fun events in Staten Island and Queens. The Gala honorees included Swizz Beatz, presenter Meredith Vieira, and a special presentation by Mayor Bloomberg.

Results

Sold-out concerts; secured media partnerships including KISS FM, Hot 97, Sirius XM, Amsterdam News, Time Out New York, Village Voice, El Diario La Prensa; free ads from NYC.Co in phone booth kiosks; 70 million+ impressions; secured a Mayoral press conference; secured free TV ads in 6,500 taxis and produced the spot; produced Guns Down, Life Up, a public service announcement launching HHC’s anti-gun violence campaign; surpassed client’s financial fundraising goals; received Proclamations from the Bronx and Manhattan Borough President.


Client: Lifestyle Communications / Role: Producer / Marketing & Communications Strategist and Execution / Copywriter

In 2008, when President Obama was elected, we were hired is to produce an “unofficial” inauguration weekend gala extravaganza at the Newseum in Washington, D.C. which featured performances and presentations by Omar Edwards (Bring in da Noise, Bring in da Funk), Hill Harper (Manifest Your Destiny, CSI), Beverly Bond (Black Girls Rock & Celebrity DJ), Wendell Pierce (The Wire), Senator Roland W. Burns (Democrat, IL), John Rhea (head of New York’s Housing Authority), and Kimatni Rawlins (Automotive Rhythms & ARtvLive). 

We used the museum's five-story high screen for a live video feed in real time in and outside of the museum.  Sponsor Jack Daniels set up bars into the glass-enclosed elevators and served cocktails as guests rode the elevators.  Artist and former Iranian political prison Davood Roostaei, who paints solely with his bare feet and hands, created one-of-a-kind paintings for the honorees. 

Results

Sold-out historic event with approximately 2,000 guests; secured sponsors including HBO, Saturn, and Jack Daniels.