Every brand — be it a company, product, organization, or entrepreneur – is a unique organism, with a DNA unlike any other. Brands that are truly memorable, are those that know and understand what their DNA is made of, and everything they do is true to that essence.

Developing the right brand strategy, voice, message, and story that aligns a client's DNA, mission, vision and goals with how they want to be perceived in the marketplace is where I excel.

Whether it’s for a launch, rebrand, or reinvigoration, services are customized to meet your specific needs and could include:

BRAND STRATEGY | DEVELOPMENT | REBRANDING

Effective brands know who they are, what they do and for whom, what differentiates them from the competition, their big ‘why,’ and how to cohesively communicate this across all platforms. I can help you be one of those brands so that you stand out from the competition and are more marketable.  We will nail the following:  

  • Brand strategy, differentiators, voice

  • Brand positioning, message, story, and verbal identity

  • Identifying target audience

  • Articulating brand promise, mission, and goals

“Your brand’s meaning is either clear or it’s fuzzy. If it’s fuzzy, changing the look won’t help.” - Simon Sinek, 'Start With Why'

To discuss your business needs or request a proposal, click here.

COPY | CONTENT WRITING

Writing is part of my DNA and one of the vehicles through which I help clients achieve their business goals. 

Websites are a main point-of-entry for new clients or customers, and we have just seconds to capture and hold their attention. Your copy must be compelling, concise, and actionable.  While doing the writing yourself may seem like a good option, trust me, you're likely leaving money on the table if it wasn't professionally written.

Whether you have an existing website that needs to be revitalized, rebranded, or are starting from scratch, you'll come away with a website that integrates your story, message, and services seamlessly.

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If you’re selling anything, you need content.  In today’s world, content drives marketing. If you know what you want to say but unsure how to say it, or don’t have the time, you need a content writer. I ensure your written content is great, and on-brand.

Regardless of your industry or services, you want people to buy into your brand. To make an impact and be remembered, it takes value-rich, authentic content that conveys brand benefits, builds a positive perception of your business, and establishes you as a leader in your industry. 

“The role of a writer is not to say what we all can say, but what we are unable to say.” – Anaïs Nin

To discuss your business needs or request a proposal, click here.

EXPERIENTIAL | INTEGRATED MARKETING STRATEGY

In an ever-changing landscape, it’s not enough for a brand to simply hang its shingle and expect customers to just show up. I’ll help you develop an aligned and integrated strategy that engages your audience, attracts new customers, and grows your business.  Sometimes it requires making a big statement that will leave a lasting impression long after the experience.

  • Non-traditional tactics and campaigns including premium brand-image, multiple camera Facebook Live content produced with my award-winning partner agency

  • Experiential events

  • Strategic partnerships

  • Producing and project management

To discuss your business needs or request a proposal, click here