Samples of Work
Below is a sampling of projects that I’ve worked on as an event producer, writer, and strategist.
Role: Global Event Producer | Strategist
On International Holocaust Remembrance Day, January 27, 2019, UNESCO headquarters in Paris and 355+ venues in 55+ countries hosted simultaneous screenings of the award-winning Holocaust documentary, Who Will Write Our History and concurrent Facebook Live events.
Our 3-part Facebook Live broadcast was streamed from UNESCO simultaneously in English, French, and Polish. It included:
UNESCO’s annual memorial ceremony with its Director-General, Memorial de la Shoah President, and a Kaddish and El Male Rachamim lead by a Rabbi.
40-minute exclusive Facebook Live Interstitial Program featuring a one-on-one conversation with director Roberta Grossman, executive producer Nancy Spielberg, and special guests taking questions from Facebook audience. It was intercut with film clips and outtakes, content from the World Jewish Congress’ #WeRemember live stream from Auschwitz-Birkenau Memorial and Museum, and statements from Holocaust survivors.
Post screening panel discussion and Q&A with Grossman, Spielberg, author, Samuel D. Kassow (“Who Will Right Our History?”), and moderated by Dr. Stephen D. Smith, Executive Director, USC Shoah Foundation. It included a remote live-feed statement from a Holocaust survivor at the U.S. Holocaust Memorial and Museum in Washington, D.C., and audience questions from the Jewish Historical Institute in Warsaw, Poland and the Museum of Tolerance in Los Angeles, CA, a greeting from the Auschwitz Memorial & Museum Director, and original curated content related to the film.
355+ simultaneous screenings in 55+ countries, in 11 languages with live simultaneous interpretation from UNESCO into French, English, Polish
After seeing the Facebook Live response, head of Berlin Film Festival invited film into 2019 Berlin Film Festival after being rejected in 2018 and having already screened on NDR (German TV) and ARTE (French TV). Far-right Neo Nazis invited to attend film screening for free
Participating countries include: Belarus, Brazil, Cameroon, Chile, Columbia, Czech Republic, Republic of the Congo, United Kingdom, Ethiopia, Germany, Ghana, India, Israel, Italy, Madagascar, Mexico, Lithuania, Japan, Kazakhstan, Morocco, Myanmar, Nepal, Nigeria, Senegal, Serbia, Russian Federation, Romania, Pakistan, Paraguay, Trinidad & Tobago, Tanzania, Toga, Ukraine, Zambia, United States
Curated original content beingincorporated into ongoing theatrical, non-theatrical, and educational marketing campaigns
Spike in social media engagement for the film
Created a successful global screening and Facebook Live model that can be replicated for other films looking to dramatically raise visibility and have direct to consumer engagement in real-time
For RIHANNA’s Fenty x Puma launch during Paris Fashion Week, with my preferred production company partner who is the #1 Facebook Live content creator, we produced a 14-camera Facebook Live broadcast.
25 million views, an increase of almost 200% over previous week on Facebook.
For the debut of Puma | NYC Ballet's inaugural workout, we produced a multi-camera Facebook Live broadcast with 500 participants on the plaza of New York’s Lincoln Center.
A spike in the brand page traffic from the Facebook Live broadcast.
Role: Strategist | Marketing Consultant | Writer
Paul G. Allen’s Vulcan Productions and Morgan Spurlock’s Cinelan produced and distributed this groundbreaking series. Award-winning directors and leading economic experts teamed up to tackle 20 essential questions about the economy through comedy, animation, music/dance, documentary, and scripted five- to eight-minute films.
WE THE ECONOMY was free across more than 60 platforms including Amazon, AOL, CBS News, CNBC, iTunes, Netflix, reddit, Time Warner Cable, Twitter, Verizon FiOS, Yahoo and YouTube. It featured a robust website with tool kits, an educational program, and interactive iPhone and Android apps, to enhance the viewer experience and reach broader audiences.
Generated 1-billion+ media impressions in 300 outlets and 12 million+ film views within 60 days.
Client: Da Banda (Luanda, Angola)
Role: Global Event Producer | Strategist | Writer
For Angolan media company, Da Banda, we conceived of and produced a multi-country series of experiential activations to introduce Western audiences to Kuduro, Angola's most popular youth culture movement that has been around for more than 15 years.
The music is characterized by its 140 BPM frenetically driving electronic beats that are accompanied by gravity, flexibility and speed defying dance moves that incorporate the story of Angola's civil war that ended a decade ago. Kuduro is music and dance, but it's also a lifestyle that incorporates fashion and a 24/7 attitude.
Os Kuduristas_VS Street Dance Battles
To launch the campaign, we brought Os Kuduristas dancers to Stockholm, Amsterdam, and Paris to battle local crews, and host workshops at dance schools. This set the stage and built buzz and excitement for the 5-day pop-up installations we created in Paris and Amsterdam.
We then brought the dancers to New York and Washington. D.C. where they battled some of the best crews in the world. Our up-close-and-personal video content captured the journey.
Os Kuduristas_Quintal Pop-Up Installation
An Angolan quintal (backyard) is to kuduro what the block party is to hip-hop. It's where all things happen. To give audiences a taste of Angola, we created a 5-day pop-up experiential journey in both Amsterdam and Paris that was designed by internationally-renowned, award-winning installation artist Sebastien Leon Agneessens. The quintal featured music, dance, art, fashion, design, and Angolan-inspired cuisine (including the requisite post-Saturday partying cure - caldo, funge, and fresh ginger juice).
Traveling with the Os Kuduristas crew gave new meaning to ‘talent wrangling’ as we caravanned 60 people across Europe by train!
We created a 6-week cross-cultural music exchange program between high school students in Brooklyn and Queens and in Kilamba, Angola where they learned about kuduro/hip hop and each other's countries and culture.
The Os Kuduristas dancers then came to New York to participate in the beat making and dance workshops. The students on both continents collaborated to create a student album.
Throughout the program students in both countries shared their experiences via social media.
Conceived of, produced, and branded all facets of the on- and off-line experience to introduce western audiences to kuduro music, dance, lifestyle, and education.
Wrote all of the marketing materials, interviewed all of the artists, created and/or edited all of website copy and content.
Produced all events, marketing materials, and strategy including street dances battles, 5-day pop-up multi-media "Quintal" installations, full-blown fashion shows, and a peer-to-peer educational cultural exchange program between high school students in Brooklyn, Queens, and Luanda. Events were held in Paris, Amsterdam, Stockholm, Luanda, New York, and Washington, DC.
Garnered 1 billion traditional and social media impressions; sold-out events; secured dozens of international and US media partners; produced 20 short branded content videos.
Converse’s Rubber Tracks Studio donated studio space to record and engineer the tracks that was then followed by a presentation of their music and dance to school-wide assembly's; film students from Frank Sinatra School for the Arts created their own short- form documentary, “Kuduro NYC” which won the 2013 Dance on Camera/Capture Motion Student Competition Film Festival at Lincoln Center and screened at the 2013 Tribeca International Film Festival.
Client: Da Banda (Luanda, Angola)
Role: Producer | Strategist | Writer
For Angolan media company, Da Banda, we brought a video crew and photographer to Luanda to produce branding/marketing materials including an electronic press kit and photo shoot for Angolan singer/songwriter Coréon Dú.
Secured collaboration with platinum producer Rsonist of Heatmakerz, platinum producer DJ Spooky, and producer Lenni Sez and oversaw creation of new tracks for the artist.Complete rebranded content including verbal and visual identity.
For the rebrand of Da Bands artist, Angolan jazz/soul singer Sandra Cordiero, we used locations in and around Luanda including at the National Slave Museum in Morro da Cruz.
For the rebrand of Da Banda pop star artist Celma Ribas, we captured her essence against extraordinary landscapes including the surreal ‘ship graveyard,’ gorgeous beaches, war-torn old architecture, and new luxury hotel.
Complete rebranded content including verbal and visual identity for both artists.
Client: New York City Health & Hospitals
Role: Event Producer | Strategist | Writer
Created and produced the inaugural, and second year, week-long, 5-borough series of concerts to raise awareness of and funds for NYC's public hospitals. This included securing all venues and artists, negotiating and executing contracts, managing budget, creating and executing of a full branding, marketing and communications campaign and all collateral materials, working in tandem with 11 public hospital, all Borough President offices, the Mayor's office, nyc.co, and other city agencies. The STAT! FOR NEW YORK CITY'S PUBLIC HOSPITALS launch featured a press conference with Mayor Bloomberg, a VIP Gala attended by the Mayor, and the centerpiece soul/ gospel concert in Harlem with the Temptations headlining.
Year two, we launched the hospitals' anti-gun violence campaign Guns Down Life Up, by producing a public service announcement featuring old school hip hop legends that was introduced by Bronx Borough President Ruben Diaz.
STAT! 2011 included an all-star Tribute to the ‘Godfather of Funk’ George Clinton at the Apollo Theater with musical director Ray Chew (Dancing with the Stars) featuring Bootsy Collins, Bernie Worrell, Sheila E., Paul Schaffer, Questlove, Nona Hendryx and more; a Bronx Old School Hip Hop Fest with Doug E. Fresh, Marley Marl, DJ Kool Herc, Kangol Kid, Roxanne Shante, and more; gospel in Brooklyn with Hezekiah Walker, Richard Smallwood; family fun events in Staten Island and Queens. The Gala honorees included Swizz Beatz, presenter Meredith Vieira, and a special presentation by Mayor Bloomberg.
Sold-out concerts; secured media partnerships including KISS FM, Hot 97, Sirius XM, Amsterdam News, Time Out New York, Village Voice, El Diario La Prensa; free ads from NYC.Co in phone booth kiosks; 70 million+ impressions; secured a Mayoral press conference; secured free TV ads in 6,500 taxis and produced the spot; produced Guns Down, Life Up, a public service announcement launching HHC’s anti-gun violence campaign; surpassed client’s financial fundraising goals; received Proclamations from the Bronx and Manhattan Borough President.
Client: Lifestyle Communications
Role: Event Producer | Strategist | Writer
In 2008, when President Obama was elected, I produced an “unofficial” inauguration weekend gala extravaganza at the Newseum in Washington, D.C. featuring performances and presentations by Omar Edwards (Bring in da Noise, Bring in da Funk), actor Hill Harper, Beverly Bond (Black Girls Rock & Celebrity DJ), Wendell Pierce (The Wire), Senator Roland W. Burns (Democrat, IL), John Rhea (former head of New York’s Housing Authority), and Kimatni Rawlins (Automotive Rhythms & ARtvLive).
We used the museum's five-story high screen for a live video feed in real time in and outside of the museum. Sponsor Jack Daniels set up bars in the glass-enclosed elevators and served cocktails as guests rode the elevators. Artist and former Iranian political prison Davood Roostaei, who paints solely with his bare feet and hands, created one-of-a-kind paintings for the honorees.
Sold-out historic event with approximately 2,000 guests; secured sponsors including HBO, Saturn, and Jack Daniels.
Role: Writer | Strategist
The world's first 100% biodegradable and edible disposable cup was preparing to pitch their business on SHARK TANK so they needed some brand strategy and a rebranded website.
They landed a $600K deal on SHARK TANK with Mark Cuban and Barbara Corcoran. Website and brand were strategically positioned.
Role: Writer | Strategist
This Inc. 500-ranked company needed a complete rebrand.
The rebranded website received 9 Special Kudos from the CSS Design Awards and won W3 Awards Silver for Websites in General Website Categories - Corporate Communications and W3 Awards Silver for Websites in General Website Categories - Professional Services. Their new content and look stand out from the competition.
Role: Writer | Strategist
For this premium Manuka honey brand, I simplified its complex K-Factor grading system, created a sales sheet, and created a clear brand message.
Brand message clarity and consistency; talking points for sales teams; complex information distilled into comprehensive and compelling copy.
Client: Take 2 Productions
Role: Strategist | Writer
This award-winning social action documentary is the first issue-based documentary to incorporate a mobile app enabling education and instantaneous viewer activism.
The award-winning app, SkyderALERT, sent photo evidence and pre-populated petition to appropriate legislators via Twitter, based on the users geolocation, and populates the photo on the interactive social site. It's the only app to petition lawmakers on an issue and provide users a means of documenting visual evident and contacting appropriate legislators without having to know who they are, with a single click on Smartphone.
Secured theatrical distribution deal for the film; app went to Top 5 Apps on iTunes and Top 10 on Twitter; over 300K petitions sent; won 12 awards.