Every brand is unique, an organism with DNA unlike any other. Memorable brands understand their DNA because it holds the secrets to their story, growth, and brand sustainability. Everything they do is true to that essence and in alignment across all channels of communication and marketing.
I’m Susan Jacobs. I help brands connect with their DNA, define or redefine who they are, and communicate this simply, authentically, and consistently whether it’s for a launch, rebrand, or reinvigoration.
Effective brands stand for something, their purpose is clear.
They have clarity. They know who they are, what they do - for whom, their big ‘why,’ what differentiates them from the competition, and how to cohesively communicate this across all platforms.
Through a process of research and discovery, we'll uncover and be able to clearly articulate what sets you apart.
This will enable you to develop effective marketing, communications, and business strategies that will reinforce your brand, turn customers into brand champions, and position your company for growth. Your brand will stand out and be more marketable.
Is your brand message clear?
Are you having trouble defining your value proposition?
Is your brand living up to its promise?
Is what you stand for fuzzy to customers and employees?
Are your offerings confusing or need to be updated?
Do you need to rebrand?
What I deliver includes:
Core brand promise
Brand mission and goals
Brand alignment strategy
VERBAL BRAND IDENTITY
“Your brand’s meaning is either clear or it’s fuzzy. If it’s fuzzy, changing the look won’t help.” - Simon Sinek, 'Start With Why'
I help brands define or redefine who they are & communicate their purpose powerfully.
Your brand story matters. It’s the connective tissue that touches all aspects of your business and holds it together. When told well, it connects your brand with the right people at the right time.
Developing the right brand voice, message, and story that are aligned with your brand’s mission, vision, and goals are the critical first pieces. Then you must know how you want to be perceived in the marketplace and communicate that clearly, simply, and authentically both internally and externally. This is where I excel... in bringing your promise to life so your target audience knows what you stand for and how they can take part.
Is your brand voice and message clear and consistent across platforms?
Are your customers unclear about the services/benefits you provide?
Do employees have difficulty articulating your brand story, message, and services?
Do you need guidance for the teams that develop your communications?
Are you going through a change and need a new brand story?
Do you need a strategy to get your story out there?
What I deliver includes:
Copy and content writing / editing
Content marketing strategy
Case study creation
Verbal branding guidelines