“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever." - Old Native American proverb
Words matter and leave a lasting impression.
As a strategic advisor for brands, I work with clients to bring their brand to life, or reinvigorate it, with words.
We’ll nail your message and unique brand story, infuse it with a voice that’s true to your brand, and keep it human. Your target audience will be inspired to take action.
Clients are innovative, impact-driven organizations. They’re intentionally diverse, industry agnostic (keeps me creative), and often hire me for a fresh ‘outsider’ perspective in industries where I don’t have previous experience. They’ve even been in faraway lands including Africa, Haiti, and Europe.
Storytelling is one of the most unifying elements we humans share, making it a powerful marketing tool and the most effective way to communicate ideas, persuade, and inspire action.
Nothing compares to the impact of a powerful story. Good stories stay with us for years.
Marketing starts with your story and point of view, understanding whom you're talking to, how you want them to feel and experience your brand, why they should care, and what you want them to do.
A good story makes complex ideas easier to understand and establishes your expertise. It lays the foundation for your brand, makes you memorable, differentiates you from the competition, and creates a connection with your audience. Your message becomes crystal clear.
Successful marketing is dependent on brand alignment and consistency. When it’s there, magic happens.
As Simon (Sinek) says, “Your brand’s meaning is either clear or it’s fuzzy. And if it’s fuzzy, changing the look won’t help.”
I think like a journalist, dig deep like a forensic investigator, and create like a mad scientist.
With 25 years of marketing, communications, branding, and business experience, I take a 360-degree view of your business and help you gain clarity that can be incorporated into overall marketing, communications, and business strategies.
Giving voice to things that matter, expanding perspectives, and spreading ideas, is the heart and soul of who I am and what I do.