Words matter and can leave an indelible impression.
It all begins with story. An effective marketing campaign is dependent on delivering a compelling message, and a compelling message comes from creating a juicy, alluring, and authentic brand story. It's not just about what you say, but how you say it.
As a copywriter and brand story strategist, I help clients to identify, articulate and convey their marketing message and unique brand story through powerful, inspiring, and actionable copy and content. My sweet spot is socially responsible, cause-driven, innovative, game-changing small to mid-sized companies, organizations, and entrepreneurs.
Working together, you'll get the benefit of my 25 years of marketing, branding, communications, and business experience. Your brand will rise above the digital noise, your message and content will be strategic, and your target audience will be inspired to take action.
By giving voice to things that matter to my clients, their visibility is elevated and sales increase.
A sampling of clients includes:
- LOLIWARE: The world's first 100% biodegradable and edible disposable cup that landed a huge deal on SHARK TANK
- SYNTACTX: An Inc. Magazine recognized company that does clinical trials for medical devices to help improve lives
- WEDDERSPOON: A premium brand of Manuka honey
- RANDY KEARSE: A formerly incarcerated self-published author, TV host, motivational speaker, and prison reentry specialist
- TAKE 2 PRODUCTIONS: An app developer who created a patented technology that is a transforming activism
- THE GREAT DOOVER: An integrated coaching program that incorporates relationships, health, work, spirituality, and wealth.
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It's all about digging deep to find the real heart of the story, the essence, the hook, the differentiators so that all content and strategies can be in alignment and consistent across platforms. If you consider yourself a game-changer, thought-leaders, or disruptor who likes to play outside the box, let's talk!
I've travelled the world and worked on projects in Haiti, Africa, Europe and across the U.S . The life-changing experiences I've had in different cultures has enriched my daily viewpoint and how I do business. This, infused with my 25 years of expertise, enables me to bring a broad perspective and range of experience to clients.