“Your brand’s meaning is either clear or it’s fuzzy. If it’s fuzzy, changing the look won’t help.” - Simon Sinek, 'Start With Why'
As a Brand Alchemist, strategist, and writer, I work with innovative, impact-driven brands, organizations, and entrepreneurs that are socially conscious, rattling the status quo, and want to stand out in the marketplace.
By creating out-of-the-box, integrated, and effective ways to communicate a client's message, I give voice to what matters most to them.
The focus is always on awareness-building, impact, inspiration, ROI, and how to powerfully connect the brand to its audience.
Being industry agnostic, my magic powers include providing a fresh ‘outsider’ perspective in industries where I have no prior experience, and distilling complex information to make it user-friendly, compelling, and actionable.
With more than 20 years of experience in marketing, branding, communications, and business, along with the broad perspective and range of experience I’ve gained from extensive world travel, I’m able to take a 360-degree view to create the best strategy for your company.
I think like a journalist, dig deep like a forensic investigator, and create like a mad scientist.
Clients have been in the U.S., Europe, Africa, and Haiti. I have a team of collaborators that I partner with on an as-needed basis
WORK WITH ME
Developing the right brand strategy, brand voice, message, and story that aligns a client's mission, vision and goals with how they want to be perceived in the marketplace is where I excel.
Whether it’s for a launch, rebrand, or reinvigoration, services are customized to meet your specific needs, and could include:
BRAND COMMUNICATIONS DEVELOPMENT
The most effective brands know who they are, what they do and for whom, their big ‘why,’ and how to cohesively communicate this across all platforms. I can help you be one of those brands.
Identifying target audience
Articulating brand promise, mission, and goals
Brand positioning, message, story, and verbal identity
Copy and content writing and editing
To discuss your business needs or to request a proposal, click here.
EVENTS, EXPERIENTIAL, & INTEGRATED MARKETING
In an ever-changing landscape, it’s not enough for a brand to simply hang its shingle and expect customers to just show up. I’ll help you develop an aligned and integrated strategy that engages your audience, attracts new customers, and grows your business. Sometimes it requires making a big statement that will leave a lasting impression long after the experience.
Non-traditional tactics and campaigns including premium brand-image, multiple camera Facebook Live content produced with my award-winning partner agency
Experiential & digital marketing & events
Producing and project management
To discuss the next iteration of your marketing strategy, or to request a proposal, click here.
Writing is part of my DNA and the vehicle through which I help clients achieve their business goals. In addition to for-hire writing, I’m a published author, passionate storyteller, and contributing blogger to Huffington Post, Thrive Global, Yogic Living, and Identity Magazine, and would love to write for you.
To chat more, click here.