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start with your 'why'

Do You Want to Create Unforgettable Brand Messaging?

Do You Want to Create Unforgettable Brand Messaging?

People have the attention span of a gnat and get confused easily so your brand messaging must hit it out of the park, and quickly.  Be true to you, but with detachment -- everything isn't interesting or of value to everyone.  Read, reread, cut, and cut again, then run it by objective others -- not your loved ones!