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How Does Your Brand Show Up?

How Does Your Brand Show Up?

Imagine, and it’s a true story… a gym where a trainer gave out pot brownies to people working out without telling them they were laced.

Imagine, and it’s a true story… a gym where a trainer had sex with a member at the gym.

How your staff acts and behaves is a direct result of your brand culture and has a ripple effect that can be used for good or evil. Find out more…

Why I Procrastinate...

Why I Procrastinate...

There's a method to my procrastination madness - it's part of the four stages of my creative process. After seeing the same thing over and over again, I was able to understand the pattern and now factor it into all timelines for client projects or my own, and let anyone I'm working with know what's going to happen. Unconscious procrastination became conscious procrastination. Perhaps the insights will help you!

How To Lure and Seduce New Clients…

How To Lure and Seduce New Clients…

There's nothing better than a fabulous kiss.  Agreed?  And great writing can make you feel like anything is possible, you get lost in the story, transported to another time and place, even if it's a self-help book. Arriving at a website that doesn't assault your senses visually or intellectually and conveys the who, what, when, where, and why with ease, well, is a like a perfect first date.  You want to come back for more.

Clock Towers of New York; You Are My North Star...

Clock Towers of New York; You Are My North Star...

My love affair with New York clock towers... Once upon a time, we used pay phones, not cell phones; listened to records, not iTunes; ran home hoping to find an answering machine message, not having instant access; we drank coffee from bodegas, not Starbucks; and the city was dirty, gritty, dangerous, artistic, energized, individualistic, and so much more...

Are You Middle-Aged and Resisting Technology?

Are You Middle-Aged and Resisting Technology?

If you were more engaged with your cell phone than your mama's tit when you were a tot, then skip this post!  Baby boomers, read on, I promise you're not alone in trying to learn, adapt, catch up, incorporate all this technology stuff. There's nothing wrong with you. As my mom says, "it's generational!"

What if the Universe Came to Me as a Client?

What if the Universe Came to Me as a Client?

Step away from your electronic devices, put down that mocca frocca iced matte latte cup of joe from Starbucks, and take a moment to pause, breath, drink in the love, and find your own inner peace... Are you searching, frustrated, knowing there's more meaning than what you're experiencing, believing you have a greater purpose, want to have a positive impact in the world, want to be in movement of action not reaction...

Coaches and Uggs: There's at Least One on Every Block...

Coaches and Uggs: There's at Least One on Every Block...

What's up with all these Uggs and coaches anyway?  I've seen upwards of ten women on one block wearing Uggs, and every day meet a new type of coach.  This is actually about delivering on your brand promise... but I think you'll laugh along the way as well:)

Think You Want a Business Partner? Some Reasons You May Not...

Think You Want a Business Partner? Some Reasons You May Not...

Never had planned on starting my own company but did it twice, each time with a business partner.  The first partnership came about when I was looking to exit a job and thought, 'why not, do this for a couple of months until I decided what's next.' Seven years later we parted ways.  The second time was another leap of faith and 'why not' attitude.  In hindsight, there's a lot more than faith needed to ensure successful partnerships.