A Tribute to Bob Dylan | Event Producer

Produced a sold-out concert at Town Hall celebrating its centennial year and the venue where Bob Dylan played his first concert hall show in 1963. Led by T Bone Burnett, the program featured performances by Sara Bareilles, Bill Frisell, Margaret Glaspy, Joy Harjo, Joe Henry, Julian Lage, the Punch Brothers, Lizz Wright, MuMu Fresh, and Marc Ribot performing Bob Dylan’s music.

Oversaw all logistics, run of show, timeline management, and artist coordination.

Harry Belafonte’s 95th Birthday Tribute | Event Producer

Produced a sold-out benefit concert and tribute event at Town Hall celebrating Harry Belafonte’s 95th birthday and the 10th anniversary of Sankofa.org.

Featured 10 live performances, 14 presenters, 30 curated videos, and the inaugural Harry Belafonte Social Justice Awards.

Participants included Whoopi Goldberg, Alicia Keys, Spike Lee, Laurence Fishburne, Alfre Woodard, Rev. Al Sharpton, Cornel West, Michael Moore, John Legend, Lenny Kravitz, the Belafonte Alumni Band, Doug E. Fresh, and Bill T. Jones.

“Who Will Write Our History” | Event Producer

On International Holocaust Remembrance Day, January 27, 2019, produced a global cinema event from UNESCO headquarters in Paris, livestreamed and simulcast to 355 venues in 55 countries, with simultaneous interpretation in English, French, and Polish.

The three-part Facebook Live broadcast included UNESCO’s annual memorial ceremony, a conversation with director Roberta Grossman and executive producer Nancy Spielberg, and remote live feeds from the Auschwitz-Birkenau Memorial and Museum, the U.S. Holocaust Memorial Museum in Washington, D.C., the Jewish Historical Institute in Warsaw, and the Museum of Tolerance in Los Angeles.

Results: 355 simultaneous screenings in 55 countries in 11 languages. The event create a global screening and Facebook Live model replicable for other films.

Fenty x PUMA | Experiential Event Producer

Produced a 14-camera Facebook Live and Instagram Live broadcast from the National Library of France for Rihanna’s Fenty x PUMA launch in Paris during Fashion Week. Instagram’s first multicamera live event.

Results: 25 million views and nearly 200% growth over the previous week on Rihanna’s Facebook page.

Live Cinema Integration | Event Producer

Produced multicamera film premiere events simulcast to 100+ theaters nationwide, followed by live panel discussions and audience Q&As.

Recent panelists have included Richard Gere, Ann Curry, Gabby Bernstein, Jerome Foster II, and Werner Herzog.

Virtual Film Premieres | Event Producer

Produced virtual film premiere events streamed across Facebook, YouTube, and Twitter, paired with live performances, conversations, and audience engagement. Selected projects include:

“The Library That Dolly Built” - World premiere featuring a live acoustic performance by Dolly Parton.

“Herb Alpert Is…” - World premiere featuring a live conversation with Herb Alpert and tribute appearances from Herbie Hancock, Randy Jackson, and others.

“Apocalypse ’45” - Invite-only virtual premiere featuring a live Q&A from the USS Intrepid and Pearl Harbor.

PUMA + New York City Ballet | Experiential Event Producer

Produced a multicamera Facebook Live broadcast with 500 participants on the plaza at Lincoln Center for the debut of PUMA’s workout collaboration with New York City Ballet.

Results: 50% spike in PUMA Facebook traffic.

Os Kuduristas (Luanda, Angola) | Experiential Producer

Produced a multi-country experiential campaign introducing Western audiences to Kuduro, Angola's leading youth culture movement. Events took place in Paris, Amsterdam, Stockholm, New York City, and Washington, D.C.

The campaign included street dance battles between Os Kuduristas and local crews in Europe and the U.S., five-day pop-up installations in Paris and Amsterdam, and a six-week cross-cultural music exchange program between high school students in New York and Luanda.

Wrote marketing materials, conducted artist interviews, developed and edited website copy and content, and secured dozens of international media and brand partners.

Results: 1 billion traditional and social media impressions, sold-out events, 20 branded content videos produced on location, and a student documentary, “Kuduro NYC,” that won the 2013 Dance Camera Student Competition and screened at the Tribeca International Film Festival.

Artist Rebranding (Luanda, Angola) | Producer + Strategist

Led the production of rebranding materials for Angolan artists Coréon Dú, Sandra Cordeiro, and Celma Ribas, bringing a video crew and photographer to Luanda to create new visual and marketing assets.

For Coréon Dú, secured and oversaw collaborations with platinum producers Rsonist of Heatmakerz, DJ Spooky, and Lenni Sez.

For Sandra Cordeiro and Celma Ribas, produced shoots at locations in and around Luanda that helped define each artist’s visual identity.

Results: Complete verbal and visual rebrands for all three artists.

“STAT! For NYC’s Public Hospitals” | Event Producer + Strategist

For New York City Health & Hospitals, produced two consecutive years of STAT!, a week-long, five-borough concert series to raise awareness of and funds for NYC's public hospitals.

Led venues and artist booking, contract negotiation, budget and timeline management, and a full branding, marketing, and communications campaign spanning 11 public hospitals, all borough president offices, the mayor's office, and other city agencies. 

Year one launched with Mayor Bloomberg, a VIP gala with honorees including Swizz Beatz and presenter Meredith Vieira, and a centerpiece concert in Harlem headlined by the Temptations.

Year two included an all-star tribute to George Clinton at the Apollo Theater, with musical director Ray Chew (Dancing with the Stars) and performances by Bootsy Collins, Bernie Worrell, Sheila E., Paul Shaffer, Questlove, and Nona Hendryx, as well as a Bronx Old School Hip Hop Fest featuring Doug E. Fresh, Marley Marl, DJ Kool Herc, Kangol Kid, and Roxanne Shante.

Also produced the hospitals' anti-gun violence campaign “Guns Down Life Up,” including a public service announcement featuring old school hip-hop legends.

Results: Sold-out concerts. 70 million+ media impressions, major media partnerships, surpassed fundraising goals, and proclamations from the Bronx and Manhattan Borough Presidents. Secured free ads in phone booth kiosks citywide and free TV ads in 6,500 taxis and produced the spot.

Obama: That One! | Event Producer + Strategist

Produced an unofficial inauguration weekend gala at the Newseum in Washington, D.C. following President Obama’s first election. The event featured performances and presentations by Omar Edwards, Hill Harper, Beverly Bond, Wendell Pierce, Senator Roland W. Burris, and others.

Highlights included a live video feed on the museum’s five-story screen, visible inside and outside the venue, and live painting by former Iranian political prisoner Davood Roostaei.

Results: Sold-out event with approximately 2,000 guests. Sponsors included HBO, Saturn, and Jack Daniel’s.