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Tell me the facts and I’ll learn. Tell me the truth and I’ll believe.
But tell me a story and it will live in my heart forever. - Native American proverb

A powerful brand story, clear message, strong vision, and the right positioning strategy will help elevate your brand, differentiate you from the competition, and have a positive impactful on your business.

I’m Susan Jacobs, a writer | storyteller | strategist… a brand alchemist...

I specialize in developing brand messaging, story, voice, positioning, strategy, copy and content, and lots more. This helps clients communicate effectively, strategically, and with consistency across all marketing channels whether launching, entering a new market, or expanding their offerings.

Industry agnostic. Intentionally diverse. International.

Clients come to me for an ‘outsider’ perspective in industries where I have no experience because I distill complex, confusing information into accessible, effective copy, content, and strategies. They’re brands, companies, organizations, established entrepreneurs, and growth-stage startups looking to ignite a spark and capture the hearts and minds of their target audience. They're at various stages of development – from putting the pieces together on the front end, to realigning their positioning and marketing, or launching new products and services.

With more than 25 years of marketing, branding, communications, strategy, and business experience, I've worked on projects in the US, Canada, Europe, Haiti, and Africa so bring a broad perspective that crosses borders and cultures.

I think like a journalist to find the right hook, dig deep like an archeologist to uncover the treasures, create like a mad scientist to ignite the alchemy, and lace it with strategy for impact.

I have an as-needed team of best-in-class collaborators including graphic designers, web developers, and production companies that I partner with on an as-needed basis.

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